Carry Your Heritage with You Every Day

Proudly embodying the spirit of Hermosa Beach

A Brand That Celebrates Community and Resilience

Born in Hermosa Beach, California, ‘El Alacrán Dorado’ was founded by Fred Reyes as a tribute to his roots. What began with a signature coffee blend, inspired by the hardworking spirit of the cowboy lifestyle, has evolved into a brand that honors the heritage and resilience of our community. We design products that tell stories, evoke memories, and connect us to the places and people that have shaped us.

El Alacrán Dorado exists for those who wish to carry a piece of their heritage every day, whether they’re in California, or beyond

Connection to Our Roots:

Each product is deeply inspired by the traditions and ...

Each product is deeply inspired by the traditions and culture of our community, reflecting its rich history, resilience, and pride. From iconic symbols to timeless craftsmanship, every detail is a tribute to the spirit of our origins and its people.

Celebration of Diverse Heritage:

Our brand celebrates and preserves the beauty of our ...

Our brand celebrates and preserves the beauty of our collective heritage through meaningful designs, cultural symbols, and a deep connection to tradition. Every piece tells a story of pride, identity, and the vibrant spirit of our community.

Craftsmanship with Meaning:

Every product is made with care, representing a unique story and ...

Every product is made with care, representing a unique story and offering a way for people to feel close to the places and communities they cherish, wherever they may be.

Clients choice of best outdoor outfits

We believe that the things you wear should represent who you are, and with our pieces, we aim to evoke memories and keep your heritage alive.

Online delivery

80%

sewing guarantee

99%

super quality

90%

Words from our people

Quality and Tradition in One. The craftsmanship and design of El Alacrán Dorado are top-notch. It’s not just about the look—it’s about wearing something that has meaning. I get compliments every time I wear my gear!

Authentic and Meaningful: I love how this brand represents Durango and Mexican culture so authentically. Every detail feels intentional, and you can tell there’s passion behind every product. Definitely my favorite brand!

A Symbol of Pride Wearing El Alacrán Dorado makes me feel connected to my roots, no matter where I am. The design is powerful, and the quality is amazing. It’s more than just a brand—it’s a statement of pride!